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News About The Enemy

 
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BrainMattR
Undead!


Joined: 05 Feb 2005
Location: Albany, NY

PostPosted: Wed Mar 02, 2005 1:23 pm    Post subject: News About The Enemy Reply with quote

The results are in, I give you this report for Mega Bloks 2004 financial results.

Some interesting items:
1) They use resin which is inferior to Lego's ABS plastic as the main ingredient to their blocks and note that the price for it went up. That probably makes up for a lot since the sales were higher but earnings were less than the year before.

2) Look out Italy and Germany, Mega Blocks is about to be unleashed on you. It stands to reason that Lego will lose market share there since "Germany is the world's second largest construction toy market".

I wish it said how much the Marvel license accounted for sales. It's probably their best selling line like Star Wars is for Lego. I think Lego could still do licenses and make money. It's definitely a boost to sales to draw in outside buyers that might not normally buy the product.
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ConanTheLibrarian89



Joined: 04 Feb 2005
Location: Groupulon 5 Conan: FBTB's Original

PostPosted: Wed Mar 02, 2005 1:26 pm    Post subject: Reply with quote

Actually, if I remeber correctly, BIONICLE is LEGO's best selling line.
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Pepa Quin
The Falconer


Joined: 04 Feb 2005
Location: West of Chicago

PostPosted: Wed Mar 02, 2005 1:30 pm    Post subject: Reply with quote

Correct. Star Wars is Lego's best selling _licensed_ line, though. Bionicle is a Lego original. (I mean, who else could make up those names...)
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ConanTheLibrarian89



Joined: 04 Feb 2005
Location: Groupulon 5 Conan: FBTB's Original

PostPosted: Wed Mar 02, 2005 2:21 pm    Post subject: Reply with quote

The Maori?
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Zombie T
Undead!


Joined: 05 Feb 2005
Location: England

PostPosted: Wed Mar 02, 2005 2:35 pm    Post subject: Reply with quote

:D!

Some interesting facts there! Resin now? VEERY interesting.
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BrainMattR
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Joined: 05 Feb 2005
Location: Albany, NY

PostPosted: Wed Mar 02, 2005 3:08 pm    Post subject: Reply with quote

Lord Thrawn wrote:
Resin now? VEERY interesting.

I meant the fact that the price went up and ate their profits...

The ingredients would be interesting if kids were finding rat droppings and such in their bricks.
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Padawan716
The Comeback Kid


Joined: 04 Feb 2005
Location: not at the o2 arena on dec 10 :(

PostPosted: Wed Mar 02, 2005 8:02 pm    Post subject: Reply with quote

Resin? pssh.
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Wedge



Joined: 27 Feb 2005
Location: St. Albert, Alberta, Canada

PostPosted: Fri Mar 04, 2005 3:25 pm    Post subject: Reply with quote

Mega blocks has some appeal to war-buffs. They don't have an anti-war policy as Lego does. I am a war buff but I think mega bloks pieces are pieces of F**k'n S**t! Evil or Very Mad Evil or Very Mad Evil or Very Mad Evil or Very Mad
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Wedge



Joined: 27 Feb 2005
Location: St. Albert, Alberta, Canada

PostPosted: Fri Mar 04, 2005 3:27 pm    Post subject: Reply with quote

ConanTheLibrarian89 wrote:
Actually, if I remeber correctly, BIONICLE is LEGO's best selling line.



Yeah but they've really overdone Bionicle. It was OK at the beginning, but now I hate it. It died when Makuta died!
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Zombie T
Undead!


Joined: 05 Feb 2005
Location: England

PostPosted: Fri Mar 04, 2005 3:36 pm    Post subject: Reply with quote

Mukata died twice now, and your thread is for complainging about bionicle.

What I meant about the resin was that I thoguht you could not get much detail from a resin cast.
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Padawan716
The Comeback Kid


Joined: 04 Feb 2005
Location: not at the o2 arena on dec 10 :(

PostPosted: Fri Mar 04, 2005 6:10 pm    Post subject: Reply with quote

Well, Lego isn't really about molded detail.
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