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Top 25 Sellers of 2007

 
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davee123



Joined: 15 Apr 2005
Location: Massachusetts, USA

PostPosted: Fri Jan 04, 2008 3:42 pm    Post subject: Top 25 Sellers of 2007 Reply with quote

Since March 12th 2007, I've been tracking Lego's "Top 25 Sellers" page. I believe it lists the top 25 Lego sets that have sold the most copies through the web during the past week (168 hours). Unfortunately, it's not perfect data, so this information isn't great for us data analysis types, but it should give us a rough idea of how well certain sets are doing.

In that time, 199 different items made it to the Top 25 Sellers page. Some of these were flash-in-the-pan appearances (when something would go on sale), while others floated on and off the list. For the record, only ONE set was on the list ALL year long. It didn't leave the list even for an hour: 7655 Clone Troopers Battle Pack. In fact, it had more hours at #1 than any other set. AND had more hours at positions #2, #5, and #6 than any other set. The lowest position it ever got to was #15.

So, what sets did well in 2007 (or at least from Mar 12th - Dec 31st)? Here's a list of the "best" ranked items-- the top 25 of the top 25!

1) 7655 - Clone Troopers Battle Pack
2) 7654 - Droids Battle Pack
3) LFH101 - Pick A Brick
4) 6212 - X-wing Fighter
5) 7235 - Police Motorcycle
6) LFH002 - My Custom Design
7) KBM27 - LEGO BrickMaster One Year Subscription
8) 9247 - Community Workers
9) 7656 - General Grievous Starfighter
10) 7660 - Naboo N-1 Starfighter with Vulture Droid
11) 7907 - LEGO CITY Advent Calendar 2007
12) 7663 - Sith Infiltrator
13) 10182 - Cafe Corner
14) M229 - Star Wars Magnet Set Chewbacca, Darth Vader and Obi-Wan Kenobi
15) 852001 - LEGO Castle Chess Set
16) 7662 - Trade Federation MTT
17) 7665 - Republic Cruiser
18) 7666 - Hoth Rebel Base
19) 7661 - Jedi Starfighter with Hyperdrive Booster Ring
20) 10178 - Motorized Walking AT-AT
21) KBM26 - LEGO BrickMaster One Year Subscription
22) 8935 - Nocturn
23) 7695 - MX-11 Astro Fighter
24) 7236 - Police Car
25) G577 - Vikings Chess Set

According to the top sellers page, the top selling themes are roughly:

1) Star Wars
2) City/Town
3) Other Lego (baseplates, seasonal promo's, pick-a-brick, etc)
4) Non-Lego items (magazines, video games, storage boxes, etc)
5) Bionicle
6) Castle
7) Vikings
8) Exo-Force
9) Mars Mission
10) Trains

That theme list is a little less accurate since some things fit into multiple categories-- like Star Wars keychains or the Holiday Train. There's other things I could list there, too, but I don't think it's very accurate data.

DaveE
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Big Pete



Joined: 30 Sep 2005
Location: UK

PostPosted: Fri Jan 04, 2008 3:55 pm    Post subject: Reply with quote

I'm not sure if this shows incredible dedication or incredible geekness ... but good work anyway! Cool
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Clonecommando007
New Clone on the Block


Joined: 13 Apr 2007
Location: Drowning in a pool of blood.

PostPosted: Fri Jan 04, 2008 3:58 pm    Post subject: Reply with quote

I've always wanted to see a list like this! Very nice work! Thanks for providing the information.
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Gumby



Joined: 07 Feb 2005
Location: Vancouver, BC Canada Age: 29

PostPosted: Fri Jan 04, 2008 6:06 pm    Post subject: Reply with quote

Wow, many thanks for this, Dave. If there's one thing I like more than collecting data (data that is collected from ONE source so I don't have to constantly reformat it), it's seeing the summary results.

I also enjoy seeing the graphs that you occasionally produce. Smile
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speaknspell
LEGO Community Relations Coordinator


Joined: 21 May 2005
Location: Connecticut

PostPosted: Fri Jan 04, 2008 6:45 pm    Post subject: Reply with quote

as always Dave you come up with extremely interesting posts. Its interesting even for me to check this out. thanks for the hard work dude.

steve
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Big Pete



Joined: 30 Sep 2005
Location: UK

PostPosted: Sat Jan 05, 2008 6:13 am    Post subject: Reply with quote

speaknspell wrote:
as always Dave you come up with extremely interesting posts. Its interesting even for me to check this out. thanks for the hard work dude.

steve


don't TLC keep such stats themselves?!?! Surprised
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brickscout



Joined: 25 Mar 2005
Location: Kent, CT

PostPosted: Sat Jan 05, 2008 1:29 pm    Post subject: Reply with quote

When I worked at the Toysrus in times square a few years back one of my favorite things to do was to check out the top 10 sold list for lego on a weekly basis. Most often the top five always had atleast 4 bionicle sets...(2001-2004).
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